Wine 101 Blog Post #1
Last week I sat down with my business advisors - my best friend and boyfriend - and a bottle of wine, and hashed out Rachel Farah Selections’ mission. It was clear; cutting through the BS in the wine business, delivering people great wines that overdeliver for price, made with integrity by real people. In a word, approachability. My advisors reminded me that I couldn’t talk about approachability without addressing the elephant in the room - pretension. So here it is.
Wine is often pretentious - by design. Pretension is a marketing tool. It is used by companies to push you to buy things that are too expensive. Marketing wine as a luxury product distances you from what you are consuming. That magical veil of “tobacco and honeysuckle” strategically placed between you and your wine allows companies to sell you whatever they want.
Once you break into the magical land of Oz you realize wine is no different than other agricultural products, Much like a tomato, grapes are from the land and produced by people. And, much like a tomato, many wines are produced with chemicals, additives and poor labor practices. So why are so many so expensive? How do you think wineries pay for their outdoor kitchens, pools and wall to wall glass window tasting rooms. Pretension pays out.
So what can you do? There are tons of amazing wines out there sourced and made with integrity. You just need to navigate the BS. Learn the basics and buy wine from a source your trust and you are golden.
My wine 101 course will break it down with videos and blog posts to help you navigate the wine world. My guess is that rather than discussing “hints of jasmine” we would rather be drinking an amazing rose by the pool. I know I would.
- Rachel Farah